As marketing strategists at Envoli, we’re always on the lookout for standout product launches—especially those leveraging platforms like Indiegogo to achieve incredible results. During our recent trip to CES 2025, we discovered Base Case, an ultraportable workstation that has reimagined how professionals stay productive on the go. Their initial Indiegogo campaign concluded at more than 760% funded, illustrating the power of crowdfunding done right. Now, Base Case has moved to Indiegogo InDemand, allowing new backers to continue pre-ordering and supporting the product.
The Backstory: Spotting a Real Need
Even before CES, we’d been tracking innovative remote-work solutions, but Base Case stood out for solving a specific pain point we seldom see addressed so effectively: full-sized, dual-screen productivity that’s still easy to transport.
During our chat at CES, Arthur Jessop shared (paraphrased):
“Some Wall Street executives I knew would take business trips, buy large monitors for their hotel setup, and then leave them behind rather than deal with lugging them back. That’s part of what inspired me to create a solution that gives you a real workstation without all the hassle.”
That anecdote highlights a major gap in the market—professionals need more than a flimsy laptop screen when traveling, yet typical portable monitors often feel underpowered or cumbersome.
From Suitcase to Productivity Powerhouse in 30 Seconds
Base Case isn’t just “another travel monitor.” It’s a fully integrated workstation wrapped in a standard carry-on form factor:
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Dual 24″ Displays – Available in FHD or UHD/4K, offering far more real estate than standard portable screens.
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Lightning-Fast Setup – Transforms from suitcase to dual-monitor workstation in around 30 seconds.
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Ergonomic Design – Adjustable telescoping legs (5.5″ or 10-12″ tall) alleviate neck strain and back pain—key for serious remote work.
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Integrated Connectivity – HDMI, USB-C Thunderbolt, USB-A, Ethernet—the ports you’d expect in a real office setup.
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Built-in Power Management – A single, clean cable approach to powering monitors and devices.
Wherever you set it down, you effectively have your “home office” at the ready.
Marketing Wins: What Base Case Got Right
Because we specialize in guiding product launches at Envoli, we couldn’t help but notice a few stand-out marketing moves:
Solving a Genuine Problem
By addressing the pain of bulky travel gear (and expensive, throwaway workarounds), they tapped a real need in the remote-work world.
Captivating Indiegogo Campaign
Their page is well-structured, with clear visuals and a compelling call to action. Reward tiers are straightforward, encouraging backers to upgrade for more advanced specs.
Focused Market Segmentation
Base Case explicitly calls out remote workers, digital nomads, and business travelers—users who feel the pain of subpar travel setups.
Unique Founder Story
Arthur’s background and the “Wall Street anecdote” give authentic credibility. It’s the kind of insider insight that resonates with backers.
Strong Social Proof
Surpassing their funding goal by more than 760% signals not just a neat gadget, but a validated business case—investors and future customers both take note.
Who Benefits Most?
While any remote worker can appreciate the extra screens, Base Case especially suits:
Frequent Flyers & Digital Nomads
A consistent, high-performance setup no matter which hotel or co-working spot they land in.
Hot-Desk & Shared Office Users
Maintain full productivity while desk-hopping.
RV/Travel Enthusiasts
Take the road less traveled without leaving your multi-screen capabilities behind.
Indiegogo as a Launchpad
Base Case’s success is also a nod to Indiegogo’s growing influence on the hardware startup ecosystem. Many campaigns flounder due to unclear messaging or nonexistent market validation, but Base Case shows how a properly executed launch can draw enthusiastic early adopters. Now that their main campaign has ended, they’ve seamlessly transitioned into Indiegogo InDemand—a perfect example of how to keep momentum going and welcome new backers even after hitting the initial goal.
If you’re interested in checking out Base Case (or just curious about how their extended campaign is structured), you can still access pre-order discounts on Indiegogo InDemand. As of now, these tiers remain:
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Early Bird UHD/4K – $2,299 (23% off retail)
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Early Bird FHD – $1,399 (30% off retail)
Shipping is anticipated for October 2025.
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